“But it wouldn’t be an extra zero. It’d be an extra… I don’t know. Wine.” Said I.
“What? What are you talking about?” asked my long-suffering husband.
“10 X-ing businesses. We’re having a maths fail.”
“It’d be 1.1 X-ing the business,” snorted Dom, who promptly rolled around laughing.
“1.1 X! Yeah! Screw those 10 X crushers and grinders!”
The evening went downhill from there really.
And the idea of 1.1 X stuck in my head.
Not 1.1 X overall, because that’s a sad little goal.
More like… 1.1 X a week. Or a month.
Small, steady progress that adds up to great big progress.
I don’t know about you, but when someone screams “10 X your business in a month!” at my face I hide, then I don’t believe them. Because that means taking a £100,000 business to a £1 million business.
In a week.
Oh, I’m not saying it doesn’t happen and can’t happen. It does and it can.
For most of us, though, that’s not realistic nor is it sustainable – for a business to grow that much in a short time, a whole bucket of other complicated and terrifying stuff has to happen fast too.
But growing 1.1 X each week or each month is very doable and sustainable – and in just 7 weeks (or months) you’ll have doubled your turnover (and hopefully many-X’d your profits).
Fancy a bit of that?
Tiny beetle steps, all achievable and sustainable, with a stretch goal at the end?
I can’t promise you a big ol’ pile of cash like Scrooge McDuck, but I can promise if you do the things you need to do, every day, consistently, you will see progress. Results. Increased profits and less grinding.
It’s what I show you in my daily emails.
Sign up using that box down there… ⬇⬇⬇
About the Author
Please do share any articles from this site in part or in full — as long as you leave all links intact, give credit to the author, and include a link to this website and the following bio. Vicky is a gin-quaffing, pole-dancing, trapeze-swinging copywriter who writes about the perils and joys of writing, velociraptor training, and running a small business. She writes this stuff on her websites vickyfraser.com and cookiesforbreakfast.co.uk. She’s the author of one book (with two more in utero) and teaches small business owners how to write copy that sells, and how to be more fecking interesting. You can follow her on Facebook, Instagram, Twitter, Pinterest, and LinkedIn.