Are tactics dragging you into the bog of eternal stench?

Quick tip for you today.

Are you working on a new book? Or a new course? Anything you want to sell to people?  

Ignore the siren call of the Bright Shiny Object. Think about strategy instead.

Overwhelming, isn’t it?

All those moving parts trying to trip you up, so you don’t know where to start.

So much to do: emails, blog posts, Facebook, Instagram, LinkedIn, articles, interviews, YouTube, the laundry, cleaning the bathroom, trimming all the hedges in the garden…

Until suddenly, like a beacon of hope shining through the clouds of despair, you see it: the Thing that’s going to make all this easy.

Only, it won’t.

Because it’s a thing. A tactic. A Bright Shiny Object.

Its siren call is going to drag you deeper into the Bog of Eternal Stench.

Instead of panicking about All The Things and drowning in overwhelm, try this instead…

Go for a quick walk.

Then come back, grab a paper and a pen, and write down your project finish date or your book launch date.

Then work backwards from there.

What do you want to achieve by that date? And what must you do to get there?

Think about a strategy that links everything together, not a series of disparate short-term tactics.

How can you tie everything together into one coherent message?

Figure out how to do that, and everything becomes less chaotic.

I’ve just spent 45-minutes on a coaching call with a client, and we did just that for him.

He was worried about overwhelm: how to use his articles, social media, emails, and all the rest of it.

So we sat down and figured out how to tie it all together into a strategy that would do what it needs to do: grow his email list so he can launch his product.

Sometimes you just need a fresh pair of eyes and a brain that thinks around corners.

Start with my daily emails ⬇⬇⬇

About the Author

Vicky Fraser

Please do share any articles from this site in part or in full — as long as you leave all links intact, give credit to the author, and include a link to this website and the following bio. Vicky is a gin-quaffing, pole-dancing, trapeze-swinging copywriter who writes about the perils and joys of writing, velociraptor training, and running a small business. She writes this stuff on her websites and She’s the author of one book (with two more in utero) and teaches small business owners how to write copy that sells, and how to be more fecking interesting. You can follow her on FacebookInstagramTwitterPinterest, and LinkedIn.


Juicy secrets and profitable arse-kickings from the Small Business Ringmaster. Enter your email address to get my DAILY arse-kickings on how to market your business so you stand out — and live the life you want.

What’s Your Best Email Address, Toots?