Are you boggling people with your work?

I have a confession to make.

Once upon a time, I was guilty of saying “good enough is good enough”. 

Wouldn’t you like to be better than the rest? Wouldn’t you like to boggle your customers?

It isn’t.

What I really meant was, there’s no such thing as perfect, but I articulated it badly… and endorsed the mediocre status quo.

Good enough is NOT good enough. GREAT is good enough.

We’re surrounded by “good enough” and it makes us think we’re not capable of doing any better.

It makes us think we don’t need to do any better.

And, yeah, you can certainly get away with being “good enough” and make a living out of it.

But wouldn’t you like to be better than the rest?

Wouldn’t you like to go to bed at night thinking, “Yeah, I did a great job today – my business really is pretty WOW.”

Let me tell you something, too: aspiring to do great work rather than just “good enough” work will get you excited about what you’re doing. Because if you’re doing great stuff, it almost certainly means you’re doing something different from what most are doing.

Not just the same-old same-old.

Not just enough to get by.

The kind of work that gets people’s hearts racing, that reaches out and smacks them, then drags them along with you.

I saw that kind of work last year when I went exploring in the ancient town of Telmessos. Some 2,000 years or so ago, the Lycians carved tombs into the limestone cliffs… and when I say tombs, I mean soaring porticos and columns framed in a colossal niche carved out of the rock. A chamber so big I could climb in and walk around.

Carved out of the cliff face, high above the road, by hand.

It’s boggling.

I was boggled.

That’s the kind of work I’m looking for. I want people to be boggled when they work with me. I want to be boggled myself.

Are you up for it?

I live to help business owners boggle their clients.

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About the Author

Vicky Fraser

Please do share any articles from this site in part or in full — as long as you leave all links intact, give credit to the author, and include a link to this website and the following bio. Vicky is a gin-quaffing, pole-dancing, trapeze-swinging copywriter who writes about the perils and joys of writing, velociraptor training, and running a small business. She writes this stuff on her websites and She’s the author of one book (with two more in utero) and teaches small business owners how to write copy that sells, and how to be more fecking interesting. You can follow her on FacebookInstagramTwitterPinterest, and LinkedIn.


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