You want my money? You better woo me first

So, that photographer’s website I sent you to look at the other day? This one? Well, a friend of mine had more of a nose around in it and noticed something missing. Something very important indeed.  I’m glad he pointed it out and asked me what I thought… He said: “I loved that photographer’s website you linked [...]

Brace yourself…

Brace yourself: the motivational New Year’s bullshit is coming… “New Year, new me!” they’ll declaim. “This year, everything will change and I’ll be successful!” they’ll declare. But I’m going to make a prediction: 99% of those declamations and declarations will never come to pass because New Year Resolutions simply don’t work. Just making a resolution isn’t [...]

One of my biggest bugbears is when freelancers, copywriters, and other business owners don’t charge what they are worth. What they want to charge.  Because they’ve encountered too many asshat clients in the past. Clients who’ve argued over the fees, who’ve asked for something for nothing because that’s ‘all we have in the budget’, and – my [...]

Just outside Masouri, on Kalymnos, there is a man who’s found his starving crowd. It’s absolutely genius.  You see, first thing in the morning before the sun comes around, hordes of climbers trudge up the scrubby hills just behind the town to a climbing area called the Grande Grotte. It’s a popular crag because it’s [...]

Hornets. There are many, many hornets in Greece. Hornets are like the bodybuilders of the wasp family; they’re massive, they’re loud, and they’re more for show than for anything else (although their stings are fierce and you don’t want to get too close to a nest).  Individually, though, they’re alright. They make me laugh, because they’ll fly [...]

How do you cope with unexpected scary situations? Do you just get on with it? Or do you gibber in terror and wait for someone to fix it for you? Of course, doing a bit of both is an option…  Like me, the other day. At the top of a 25 metre climb. I’d just [...]

The first half of the battle is getting your head in the right place. Mindsets. Perceptions. Not any of that motivational bobbins the self-help goo-roos shriek about, with primal screams and that kinda stuff. I mean, if that’s your bag, no problem. Go scream in the woods (just spare a thought for the poor squirrels).  [...]

This is how to write a great website. And when I say ‘great’, I mean one that sells, not one that looks good, or makes you smile and feel proud, or your mum likes.   A website that will do what it’s designed to do: sell wedding photography. If you’re a photographer, take note: this is, by far, the best [...]

December 25. Goodness. Where’s this year gone? All of a sudden *whispers* it’s Christmas. Yikes.  So, how has your business fared this year? Have you hit any of your goals? Have you made any goals? I only ask because most people set New Year Resolutions, or January goals, or other such stuff. It’s normal. It’s what most people [...]

Queerly beloved, we are gathered here togay

Always niche if you can. If you provide a specialist service to a specific group of people, you’ll be able to charge more, pick and choose your clients more carefully, and work less.  I saw the phrase used in the subject line on Facebook, and it made me chuckle… and it made me think there’s [...]

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