Pre-dawn insect-related panic

Bzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz. Bzzzzz. BZZZZZZZZZZZZZZZZZZZZZZZZZZ. Lying there in the dark, before the alarm went off the other morning, I gradually realised what had wakened me. A faint but menacing buzzing coming from somewhere in the bedroom.  It was dark, but that dark that feels like it’s about to be squashed by the dawn. I knew the alarm wasn’t [...]

BANG! Be in the successful minority

Everything you’ve read in these blog posts so far will work, as long as you do it. But there’ve been a couple of biggies along the way; ideas so important that if you can really grok them, they’ll transform your business. This is one of those ideas. Throughout these blogs, I’ve cajoled, encouraged you and [...]

Yes, but what does it need to DO?

When I worked at The Worst Job In The WorldTM, one of my jobs was to sort out the new company webshite. Uh, website. Sorry.  Inevitably, there were loads of pointless meetings and a ton of uninformed opinions. I remember one of the people who worked there sent me a link to, and I quote, [...]

What impression is your contact page giving off? Is it encouraging and welcoming, forceful even? Does it have people falling over themselves to get in touch? Or does it push people away? If someone has clicked through to your contact page, they’ve told you they’re interested in what you’re offering. So you’d better make it [...]

What’s it all about then?

Your about page. According to some sources, it’s the least visited page on a website. According to other sources, it’s the most visited page on a website. Frankly, I couldn’t care who’s right and who’s wrong, because in direct response marketing terms it really doesn’t matter. If you’re doing the ad campaign – landing page [...]

In a previous blog post I showed you why it’s so important to be liked.     Today, I’m going to say something that sounds like I’m contradicting myself. I’m not. One of the biggest things that will render your marketing pointless, wasting your time, effort and money, is trying to please everyone. It’s not possible. So [...]

The easiest way to make more money right now

Have you ever cut your prices in response to your competitors doing so? Or thought that you could cut prices and make up for it with volume? I’m going to show you why that’s a really, horrifyingly, amazingly dangerous thing to do to yourself and your business. Are you sitting down? Good. Okay, now imagine [...]

Welcome to my homepage AARGH

May I ask you a favour? Please don’t put ‘Welcome to our website’ on your homepage. Honestly, I see that on so many homepages and just think, “Really? Is that the best you can come up with?”  Let’s start at the beginning. What’s the purpose of your homepage? … But the correct answer is: The [...]

  Today, I’ve got five tips you can use to make your writing easier and funner. Okay, here goes. These tips are in no particular order, and you don’t have to do all of them every time (but I’d recommend you do).  Writing Tip #1 Make a very simple plan. Spend five minutes on it. [...]

You don’t have to outrun the zombies

Have you seen The Walking Dead? I’m a sucker for a good zombie story. I’ve even got a Zombie Plan that involves taking over Warwick Castle (it’s got a working trebuchet, massive high walls, and it’s within running distance, so it’s a no-brainer). The thing about zombies is that some of them are fast, and [...]

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