What’s it all about then?

Your about page. According to some sources, it’s the least visited page on a website. According to other sources, it’s the most visited page on a website. Frankly, I couldn’t care who’s right and who’s wrong, because in direct response marketing terms it really doesn’t matter. If you’re doing the ad campaign – landing page [...]

In a previous blog post I showed you why it’s so important to be liked.     Today, I’m going to say something that sounds like I’m contradicting myself. I’m not. One of the biggest things that will render your marketing pointless, wasting your time, effort and money, is trying to please everyone. It’s not possible. So [...]

The easiest way to make more money right now

Have you ever cut your prices in response to your competitors doing so? Or thought that you could cut prices and make up for it with volume? I’m going to show you why that’s a really, horrifyingly, amazingly dangerous thing to do to yourself and your business. Are you sitting down? Good. Okay, now imagine [...]

Welcome to my homepage AARGH

May I ask you a favour? Please don’t put ‘Welcome to our website’ on your homepage. Honestly, I see that on so many homepages and just think, “Really? Is that the best you can come up with?”  Let’s start at the beginning. What’s the purpose of your homepage? … But the correct answer is: The [...]

  Today, I’ve got five tips you can use to make your writing easier and funner. Okay, here goes. These tips are in no particular order, and you don’t have to do all of them every time (but I’d recommend you do).  Writing Tip #1 Make a very simple plan. Spend five minutes on it. [...]

You don’t have to outrun the zombies

Have you seen The Walking Dead? I’m a sucker for a good zombie story. I’ve even got a Zombie Plan that involves taking over Warwick Castle (it’s got a working trebuchet, massive high walls, and it’s within running distance, so it’s a no-brainer). The thing about zombies is that some of them are fast, and [...]


Over the past few blog posts, you’ve had loads of simple ideas to help you grow your business. I suspect that although some of them were new to you and may have been a bit of an eye-opener, many of them weren’t. My experience with small business owners is that often they know what they [...]

Terror on the cliffs

My husband and I go climbing. Mostly indoors, but Joe started climbing outdoors a couple of years ago. Trad climbing, it’s called. And it’s really, really scary. Climbing generally is a great sport, because you get strong in all sorts of places – and it challenges you not just physically, but mentally. Especially when you’re [...]

The fabulous truth about Facebook Advertising

So, yesterday I gave SMM (social media marketing) a bit of an earbashing. Today I’m going to wax lyrical about Facebook advertising, which is bloody brilliant – and, at the moment, cheap. If you’re not doing it, you should. The targeting is incredibly powerful. Here are a few facts about Facebook, if you’re not convinced: [...]

The awful truth about social media marketing

Does your bank accept Facebook ‘likes’ or shares? How about retweets? Or +1s? Nope, mine either. So why do people invest such time and effort (and often money) into social media marketing (SMM)? Honestly: I’m not sure. Not only can you not bank ‘likes’, you can’t measure how effective SMM is. You can’t possibly know [...]

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