JFDI

Over the past few blog posts, you’ve had loads of simple ideas to help you grow your business. I suspect that although some of them were new to you and may have been a bit of an eye-opener, many of them weren’t. My experience with small business owners is that often they know what they [...]

Terror on the cliffs

My husband and I go climbing. Mostly indoors, but Joe started climbing outdoors a couple of years ago. Trad climbing, it’s called. And it’s really, really scary. Climbing generally is a great sport, because you get strong in all sorts of places – and it challenges you not just physically, but mentally. Especially when you’re [...]

The fabulous truth about Facebook Advertising

So, yesterday I gave SMM (social media marketing) a bit of an earbashing. Today I’m going to wax lyrical about Facebook advertising, which is bloody brilliant – and, at the moment, cheap. If you’re not doing it, you should. The targeting is incredibly powerful. Here are a few facts about Facebook, if you’re not convinced: [...]

The awful truth about social media marketing

Does your bank accept Facebook ‘likes’ or shares? How about retweets? Or +1s? Nope, mine either. So why do people invest such time and effort (and often money) into social media marketing (SMM)? Honestly: I’m not sure. Not only can you not bank ‘likes’, you can’t measure how effective SMM is. You can’t possibly know [...]

Five myths about email marketing

Throughout my blog posts and my book Business For Superheroes, I bang the drum about contacting your customers and prospects often. The easiest and most profitable way to do this is by email, using software like Ontraport (which I use), AWeber (which I used to use), MailChimp, Infusionsoft, or similar. It works. It works for me, and [...]

80% of the stuff you do is pointless

In 1906, Italian economist Vilfredo Pareto noticed that 80% of Italian land was owned by 20% of the population. He was intrigued by this, and started to look at other areas of life too. So he did what any sensible economist would do and went to look closely at his garden. There, Pareto saw that [...]

My best friend moved to Cornwall a few years ago. I live near Leamington Spa, about 250 miles away. I miss her like crazy because I don’t get to see her nearly as often nowadays. When we do get together, though, it’s ace and it’s like she never left. And our visits are filled with [...]

How many calls make a sale?

In yesterday’s blog post I said you should contact your customers and prospective customers often. You should. But how often? I’ve said it before and I’ll say it again: every day. Really. I send emails which arrive in people’s inbox every working day and they’re still here. And when they finish the first email series, I’ll carry on emailing [...]

You always want what you can’t have

So, did you make any changes to the way you do things after yesterday’s blog post? Did you think anything like: “Hell yeah, I don’t have to answer the phone every single time it rings?” or “I really don’t like working with that person. Hey, I don’t have to!” or “I do believe I’m going [...]

My boss can be SUCH a muppet

About six months into running this business of mine, I found myself at my computer at 4am desperately fixing a problem for a client that I hadn’t caused. I’d made the mistake of looking at my emails before I went to bed, and found a frantic missive. I can’t remember the exact details, but it [...]

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