Five myths about email marketing

Throughout my blog posts and my book Business For Superheroes, I bang the drum about contacting your customers and prospects often. The easiest and most profitable way to do this is by email, using software like Ontraport (which I use), AWeber (which I used to use), MailChimp, Infusionsoft, or similar. It works. It works for me, and [...]

80% of the stuff you do is pointless

In 1906, Italian economist Vilfredo Pareto noticed that 80% of Italian land was owned by 20% of the population. He was intrigued by this, and started to look at other areas of life too. So he did what any sensible economist would do and went to look closely at his garden. There, Pareto saw that [...]

My best friend moved to Cornwall a few years ago. I live near Leamington Spa, about 250 miles away. I miss her like crazy because I don’t get to see her nearly as often nowadays. When we do get together, though, it’s ace and it’s like she never left. And our visits are filled with [...]

How many calls make a sale?

In yesterday’s blog post I said you should contact your customers and prospective customers often. You should. But how often? I’ve said it before and I’ll say it again: every day. Really. I send emails which arrive in people’s inbox every working day and they’re still here. And when they finish the first email series, I’ll carry on emailing [...]

You always want what you can’t have

So, did you make any changes to the way you do things after yesterday’s blog post? Did you think anything like: “Hell yeah, I don’t have to answer the phone every single time it rings?” or “I really don’t like working with that person. Hey, I don’t have to!” or “I do believe I’m going [...]

My boss can be SUCH a muppet

About six months into running this business of mine, I found myself at my computer at 4am desperately fixing a problem for a client that I hadn’t caused. I’d made the mistake of looking at my emails before I went to bed, and found a frantic missive. I can’t remember the exact details, but it [...]

If a person in a position of authority ordered you to deliver a 450-volt electric shock to someone else, would you do it?     Most people would categorically state NO.    Yet in the 1960s, Yale University psychologist Stanley Milgram conducted a series of experiments showing that the reality is disturbingly different.     Milgram, [...]

What makes you special? Do you know?  I only ask because quite a few of my clients, when I’ve first started working with them, don’t really know. They think they do, but when we start digging into their business, we often uncover what really makes them shine. By the way, when I ask this question [...]

  I used to worry constantly about what other people thought of me.     I wanted everyone to like me, all the time. Just one of my many issues.     Of course, that’s ridiculous. Nobody is liked by everybody all the time. And you know what? That’s fine. (More about that another time.)     Why [...]

I mean, seriously? Do you know anyone who likes canned laughter?     It’s awful, awful stuff. I’ve never met anyone who likes it. And TV writers and actors hate it too – they often complain. So why do so many TV shows use laugh tracks? (Actually, have you ever watched Friends without a laugh track? [...]

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