Ugh, banks, right? They’re not just bureaucratic monsters out to bleed you dry and line some old dude’s pockets. They’re also DULL. Boring. Except… there’s a new breed of financial institution in town, and they’re shaking things up. I applied for some funding to build my new office, and when the card arrived, it made [...]

Are you a tree? 🌳

You’re not a tree. Are you? Which means, if you don’t like your situation, change it. You’re not rooted to the spot, stuck – even if it seems like you are. Talking to someone I love very much a while ago, I realised how entrenched we get in the hamster wheels of our lives, and [...]

🎥 What goes on the back? [Moxie Books]

Writing a book? Wondering what goes on the back? Does it even matter? HELL YES. The blurb on the back is one of the most important bits, because if it doesn’t do its job, nobody will pick up your book and buy it and read it. Watch this video to find out everything you need to [...]

Self-publishing means an up-front investment… but the rewards it can bring are vast If images of enormous cheques are waltzing before your eyes, courtesy of a big, famous publishing house, I’m afraid this article may be like a bucket of cold water in your face. Writers like J.K. Rowling, Tony Robbins, and Stephen King get [...]

The Ouroboros cycle

It could be Facebook, a computer game, or cleaning the bathroom: they all induce intense anxiety. My Superhero John H made an insightful observation the other day, and it made a lightbulb go off in my mind. Procrastination feeds anxiety, which feeds procrastination, which feeds anxiety, which… well, you get the idea. I kinda knew [...]

Ugh, is there anything worse than having to write your about page? For your book or your website? (Obviously lots of things are worse than this, but be a doll and stick with me and my hyperbole.) Natasja was struggling with hers, so I made a short video. Here it is. In it, Joe tells [...]

Buzzword bingo: storytelling

Want to hear a tale of mirth about the actor Nicolas Cage misbehaving at the Monaco Grand Prix? We all love a story. Especially marketing bods and business gurus. Storytelling has become quite the buzzword… But I don’t want you to get sucked into the latest buzzword without knowing how to use it to lever [...]

Reducing friction to increase pleasure

“I’m going to do this thing I need to do… but first I’m just going to tile the bathroom, do the laundry, trim my toenails, tidy my desk, make a cup of tea, and answer this email.” The struggle is real, my friend. This is how my days go if I’m not extremely careful… Over [...]

Stopping just short of creepy…

How well do you know your ideal customer or client? Could you strike up a conversation comfortably, aware of what they care about, what they love and hate, who they are, and what they’re trying to do?  Could you talk to them about their hobbies, interests, values? Could you make them think you’ve been listening [...]

Words change worlds

Katie asked me what drives me to do what I do. I answered her in this very short video. Amidst a little rambling, I explain what it is about books that gets me excited. If you’re wondering why you’d bother writing a book for your business, this is one of the reasons. Ready to write your [...]

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