The optimism bias— what it is, and how to beat it so you can finish your book “It’ll take me a week, max, to do the final edit on my book,” I declared. Oh, how I’m laughing, hollowly and bitterly, as I toil into my third week. As usual, I’d underestimated how long the final editing process [...]

There’s a move I’ve been trying to nail on the trapeze for, oooh… around five years now. It’s a scary one, because you have to swing upside down from your knees, then just let go and jump off.  Turns out, all I needed was my trapeze coach’s telekinetic powers (and a little determination, some self [...]

Sometimes you gotta be the hare

Last week I said I stand against low-quality books scribbled in a weekend and flung out to tick a marketing box. It’s true: I do stand against that. But that doesn’t mean I think writers should only write slowly (as I’ve seen some people advise). It does not mean I think fast writing is bad [...]

If you’ve ever seen the news about authors like J K Rowling getting £34 million royalty cheques from their publishers, you may be wondering if that could happen for you. Should you try to get traditionally published? Or should you go the self-publishing route? It’s a good question… and Joe and I answer it in this [...]

How To Write In Pictures

Flamingo your writing by making me feel, see, smell, taste, and touch… Silence. Sudden silence. The kind of velvet silence that soaks up every whisper. The only sound in your head is the bass-beat of your panicked heart… and all eyes are on you. What’s the worst thing that can happen during your competition pole [...]

Don’t take your eye off the ball

Talking to one of my Superheroes, John, the other day and he reminded me of something crucial. He told us a tale of walking in the wilderness, and how he’d been extremely careful in planning a mountainous, more risky route. You do not want to get lost in the mountains because the weather can change [...]

What do you stand for?

In your industry, what do you stand for? What do you stand against? If you hope to move people to choose you, to follow you, and to become your loyal tribe, you must be clear about what you stand for and what you stand against. You have to be willing to piss off half the [...]

What makes you happy?

You ask, I answer! Katie asked what makes me the most happy out of my working week – and whether it’s the journey I go on with my clients or when they hit the buy button that I get a little fizz. I answered her question in this video – watch it, because if you [...]

Beyond The Book Façade

A book isn’t only the message or the story caught and tamed by words on paper. A book is a beautiful work of art in itself… if you’re enough to find a beautiful one. From the cover illustration to the paper stock and the typeface the publisher chooses, it all works together to create something [...]

🐧 Pingu is all of us

I have never felt more understood by a cartoon penguin. Honestly, Pingu is one of the great philosophers of our times. Watch this little video and tell I’m wrong. I don’t believe there’s a business owner anywhere who can’t relate to Pingu’s kettle-phone meltdown, amiright? The Sunday Service is all about habits. Building good habits so you [...]

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