£250 to lick my boots? Okilly Dokilly!

Would you pay a stranger to let you lick their boots? (I’ll explain that later.) Or to tickle you under the chin every Tuesday? Or to provide you with first editions of obscure Edwardian authors? No?  What would you pay a premium for? There’s something, for sure. I guarantee it. There’s a niche for everything. [...]

How deep does the rabbit hole go?

I’ve probably said this before, but I love the film The Matrix. Have you seen it? When I first watched it, I was just 20 and running a business of my own was a vague, nebulous thought in my addled brain. I don’t think I ever really thought I’d be doing it for real.  Now, [...]

Are you an insane business owner?

What are your business goals for this year? It’s December 10th already. Where did you want to be by now? Are you there? Anywhere near? I don’t mean to be harsh, but most business owners don’t get anywhere near their goals.  Time was, I was the same. I’d set goals, lofty goals, and think: “That’s where [...]

Deeply weird and terrifying

Sometimes I despair of people. People I actually choose to associate with. Why? Because of the utter stupidity they exhibit. Actually, no. It’s not that they’re stupid; they’re not, I don’t think. It’s that engaging their brain for longer than 0.5 seconds is just too much trouble. It’s that they can’t be arsed to entertain [...]

£6,000 to invent time travel?

Somebody offered my husband the princely sum of $6,000 to invent time travel. I think if he were going to invent time travel, he’d be charging a hell of a lot more than six grand. Am I right? Damn right. The whole tale made me chuckle, to be honest. Someone hadn’t put a purchase order [...]

Pre-dawn insect-related panic

Bzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz. Bzzzzz. BZZZZZZZZZZZZZZZZZZZZZZZZZZ. Lying there in the dark, before the alarm went off the other morning, I gradually realised what had wakened me. A faint but menacing buzzing coming from somewhere in the bedroom.  It was dark, but that dark that feels like it’s about to be squashed by the dawn. I knew the alarm wasn’t [...]

BANG! Be in the successful minority

Everything you’ve read in these blog posts so far will work, as long as you do it. But there’ve been a couple of biggies along the way; ideas so important that if you can really grok them, they’ll transform your business. This is one of those ideas. Throughout these blogs, I’ve cajoled, encouraged you and [...]

Yes, but what does it need to DO?

When I worked at The Worst Job In The WorldTM, one of my jobs was to sort out the new company webshite. Uh, website. Sorry.  Inevitably, there were loads of pointless meetings and a ton of uninformed opinions. I remember one of the people who worked there sent me a link to, and I quote, [...]

What impression is your contact page giving off? Is it encouraging and welcoming, forceful even? Does it have people falling over themselves to get in touch? Or does it push people away? If someone has clicked through to your contact page, they’ve told you they’re interested in what you’re offering. So you’d better make it [...]

What’s it all about then?

Your about page. According to some sources, it’s the least visited page on a website. According to other sources, it’s the most visited page on a website. Frankly, I couldn’t care who’s right and who’s wrong, because in direct response marketing terms it really doesn’t matter. If you’re doing the ad campaign – landing page [...]

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