Want to hear a tale of mirth about the actor Nicolas Cage misbehaving at the Monaco Grand Prix?
We all love a story. Especially marketing bods and business gurus. Storytelling has become quite the buzzword…
But I don’t want you to get sucked into the latest buzzword without knowing how to use it to lever people’s brains into their wallets.
And I don’t want you to drown in the deluge of crap that I predict is coming our way.
“Storytelling” and “content marketing” have always been part of successful advertising and marketing — but now it’s the hot new thing, everyone and his dog is churning out shallow nonsense in hopes that it’ll bring in the customers.
For the most part, it won’t.
Because most of those people don’t understand how our brains work, what makes us tick, and how to turn a good story into an effective sales message.
We are all suckers for a good story.
We’ll stop what we’re doing and dive in, if it grabs us. And if it’s entertaining enough, we’ll read until the end.
A love of stories is hard-wired into us, because storytelling was crucial to our survival and evolution.
As Lisa Cron, author of Wired for Story, put it:
“Opposable thumbs let us hang on; story tells us what to hang on to.”
But just telling a good story isn’t enough.
You have to know how to gently smooth it into a sales message, and persuade people to buy.
In February 2018, I wrote a whole newsletter about storytelling for my Superheroes. Here’s what it covered:
- Why you need to understand how your mirror neurons work — and how to use them to make people feel what you want them to feel
- The 4 essential story elements: without these, you have no story and you won’t sell a thing (these 4 simple elements will transform the way you write)
- How to go fly-fishing with your prospects: if you want them to read your story, you need to hook them in and keep them wanting more
- Why you never see Kiefer Sutherland doing a poo: how to kill the bloat and write a better story
- Why we can’t care about massive tragedies where thousands of people die… but we’ll be in floods of tears about a pig called Babe
- The other 3 crucial components of a good story: what they are, how to use them, and why they’ll take your story from pedestrian to amazeballs
If you’d like to grab a real, printed copy of that newsletter for yourself — and learn the simple, effective way to tell stories that sell — get your copy here:
About the Author
Please do share any articles from this site in part or in full — as long as you leave all links intact, give credit to the author, and include a link to this website and the following bio. Vicky is a gin-quaffing, pole-dancing, trapeze-swinging copywriter who writes about the perils and joys of writing, velociraptor training, and running a small business. She writes this stuff on her websites vickyfraser.com and cookiesforbreakfast.co.uk. She’s the author of one book (with two more in utero) and teaches small business owners how to write copy that sells, and how to be more fecking interesting. You can follow her on Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
PS About that tale of mirth…
Fast cars. Beautiful people. Swanky drinks. Casinos.
We’re in Monaco for the Grand Prix.
And no visit to the Monaco Grand Prix would be complete without Nicolas Cage…
I’d love to say this story was mine, but sadly, it is not.
However, I do have permission to tell it. Are you sitting comfortably?
R was trackside, beer in hand, drinking in the buzz.
His VIP pass had him rubbing shoulders with the rich and richer — and as he wandered back into the bar for a refill and a handful of peanuts, he was jostled by Hollywood actor and all-round wag Nicolas Cage.
Cage was alone — and took a shine to R and his friends.
Champagne flowed, and chatter roared.
There were jokes.
There was much giggling.
There was a certain amount of staggering around.
The sun went down, the track cleared, and a bubbly and drunken quiet descended.
At which point, Nicolas Cage produced a bundle of zip ties.
I can’t say too much more, because this isn’t my tale of mirth — but suffice it to say, my mate R ended up fastened to a fence courtesy of the great and awesome Nicolas Cage and his bundle of zip ties.
It’s a short story, but it’s a good one. I’ve never met a celebrity, but I reckon Nicolas Cage would be a hoot and a half.