Episode 154: Your Smallest Viable Product with Pond. Jill Pond

The name’s Pond. Jill Pond. (Like a small body of water, rather than a hot male spy.) This week, I abandon Joe and instead talk to Jill about boobs, pubes, and your smallest viable product. Jill’s on the show because her pitch made me snort tea out of my nose, and because she’s a copywriter and marketing strategist who GETS IT. Tune in, pay attention, then get cracking.


Subscribe to The Business For Superheroes Show on iTunes or on Stitcher Radio.

The RSS feed is here.

Key Points

  • [1:00] Who is Jill and what does she do?
  • [4:10] Failing is important! It’s the best way to learn!
  • [7:00] What kind of copywriting does Jill do now?
  • [12:45] Jill is awesome because she sent Vicky the best pitch…ever!
  • [16:15] You have to find that special thing about you. That thing that lights clients up.
  • [16:35] How does Jill bring on a new client?
  • [18:30] Nobody wants to build a business around an idea that doesn’t even work.
  • [22:00] What tips does Jill have for someone who is struggling to be unique?


Mentioned in This Episode:

Vicky Fraser

Vicky’s Podcast

Vicky’s Blog

Join the Superheroes

Vicky’s Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky’s Book Club

Vicky’s new book!
Write & Publish Your Book in 90 Days

Email Vicky

Subscribe on iTunesStitcher, and Overcast

Jill Pond

The Lab Method Mastermind

Want to know more? I’ve written a book, you know. You can get your mitts on it here.

If you’ve read my book and you’re ready to take the next step: brilliant. You could join my Small Business Superheroes Inner Circle here.

Want to read the transcript? You can find it here.


Juicy secrets and profitable arse-kickings from the Small Business Ringmaster. Enter your email address to get my DAILY arse-kickings on how to market your business so you stand out — and live the life you want.

What’s Your Best Email Address, Toots?