Backing away in panic, I tried to run…
But my friend Jodie stopped me.
“You can’t go. Look at all this treasure!”
We were in the Church of Infinite Junk, an “antique” shop in Builth Wells. It was, indeed, filled with riches – in fact, I keep all my treasured letters in a beautiful old wooden box once carried by a soldier in World War I.
But the only reason I stayed was because Jodie had an iron grip on my arm.
If your homepage is like the Church of Infinite Junk, people will leave immediately – unless you have some kind of space-age eyeball sucking device to keep them there.
Of course, your homepage may not be a dumping ground for all the info about your business – but chances are, it’s still repelling your visitors.
If you’d like to find out why, watch this video:
Carrie sent me her homepage for public critique – and although it’s most definitely not like the Church of Infinite Junk, she is making some key mistakes. And she’s not alone, because most of the homepages I wander into are suffering from the same problem.
So tune into this week’s Flamingo Friday and find out what mistakes Carrie is making, and how she can fix them.
Chances are, you’re making some of the same mistakes too – and if you fix them, I guarantee people will stick around longer and be more likely to buy from you.
Watch it here:
About the Author
Please do share any articles from this site in part or in full — as long as you leave all links intact, give credit to the author, and include a link to this website and the following bio. Vicky is a gin-quaffing, pole-dancing, trapeze-swinging copywriter who writes about the perils and joys of writing, velociraptor training, and running a small business. She writes this stuff on her websites vickyfraser.com and cookiesforbreakfast.co.uk. She’s the author of one book (with two more in utero) and teaches small business owners how to write copy that sells, and how to be more fecking interesting. You can follow her on Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
PS Don’t just watch it though. That won’t do you any good. Put what you learn into action.
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