“I can’t write a book about my business! There’s nothing to write about!”
It’s a common excuse whenever I suggest to someone that they write their own book – especially when it’s a retail-type business or a product business rather than a service provider.
And I get it: at first glance, what on earth would you write about?
After all, it’s easy for me: I can write about how to write a book (my next book, out soon), how to write emails, growing your business, etc. etc.
But if you sell products or run a shop, what can you write about?
In today’s Flamingo Friday video, I’ll show you. I went to a beautiful homewares shop last week, and picked up just one of the books the owners have written… and their little shop has gone from a barn full of goodies to a bazillion-pound global business.
You can write a book for your business, too – and I can help you.
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About the Author
Please do share any articles from this site in part or in full — as long as you leave all links intact, give credit to the author, and include a link to this website and the following bio. Vicky is a gin-quaffing, pole-dancing, trapeze-swinging copywriter who writes about the perils and joys of writing, velociraptor training, and running a small business. She writes this stuff on her websites vickyfraser.com and cookiesforbreakfast.co.uk. She’s the author of one book (with two more in utero) and teaches small business owners how to write copy that sells, and how to be more fecking interesting. You can follow her on Facebook, Instagram, Twitter, Pinterest, and LinkedIn.