How do I know you’re an expert?

You’re good at what you do? Well, it’s easy to say that.

But what’s the truth?

Now, don’t get your knickers in a twist. 

If you’re ready to write your book, I salute you. And I have your back, with my famous Published in 90 Days course

You might be the best in the world at what you do… but unless all your potential clients believe you’re the best, it doesn’t matter how good you are.

If your inferior competitors are better at marketing than you, they’ll beat you every time.

Not fair, is it?

Someone who’s not as good as you is more successful. That sucks.

It’s also very, very common.

Because it’s not enough just to be great at what you do. You need to make sure everyone knows it and believes it.

And telling people you’re good isn’t good enough. After all, I could tell you something ridiculous like I’m the best knitter in the world… but that doesn’t make it true.

Want to know what’s the single most effective way to establish your expertise?

It’s not endless posts on social media.

It’s not loads of interviews in papers (although that helps).

It’s not blogging.

The easiest and most effective way to pop yourself up on the top of your particular mountain is to write a book.

There’s even a cliché about it: “Oh, X wrote the book on sheep keeping!”

Or “Oh yeah, X wrote the book on email marketing!”

Or, “Oh X? Yep, definitely choose that person. They wrote the book on how to look good in photographs.”


If you’ve written a book about something, you’re automatically THE expert on it.

And that’s not all your book will do for you, either.

If you’re ready to write your book, I salute you. And I have your back, with my famous Published in 90 Days course – and a bundle of new year bonuses that go away tomorrow.

Yep, enrol today and get lifetime access to the course plus:

  • 2 hours face-to-face (via Zoom) writing and publishing coaching with me – valued at £800 (we’ll get your idea nailed down, refine your outline, and put together a launch and sales strategy)
  • Access to a recording of the exclusive training I did for Dom’s clients earlier this year, in which we kick-started their book-writing adventure – valued at £400 (this will give you a jump-start on the online course)
  • An online whiteboarding and planning session with me to map out your work plan, making sure you’ll not only make time but actually do the work you need to write your book – valued at £250 (the biggest reason people fail to write a book is because they leap right in without breaking it down then panic and do nothing – we’ll solve this problem before it rears its ugly head)
  • Bonus access to my crash course in email marketing, to get your launch off to a flying start – valued at £50
  • Three magazines exclusive to my Superheroes that will help you write, publish, and market your book – valued at £300

You have less than 24 hours to grab this opportunity. Enrol here:

About the Author

Vicky Fraser

Please do share any articles from this site in part or in full — as long as you leave all links intact, give credit to the author, and include a link to this website and the following bio. Vicky is a gin-quaffing, pole-dancing, trapeze-swinging copywriter who writes about the perils and joys of writing, velociraptor training, and running a small business. She writes this stuff on her websites and She’s the author of one book (with two more in utero) and teaches small business owners how to write copy that sells, and how to be more fecking interesting. You can follow her on FacebookInstagramTwitterPinterest, and LinkedIn.


Juicy secrets and profitable arse-kickings from the Small Business Ringmaster. Enter your email address to get my DAILY arse-kickings on how to market your business so you stand out — and live the life you want.

What’s Your Best Email Address, Toots?