“In my opinion…”
Those three little words will do more damage to your credibility than you realise.
How often do you say them when you’re talking to clients, recording podcasts, or making videos?
How often do you write them in your articles, blog posts, and emails?
How often do they appear in your book (if you’ve written one)?
More often than you think, I’ll wager.
I’d like you to stop it. Now.
Because those three little words undermine everything that comes afterwards.
If you have something to say, and you’re an expert, just say it. State it as fact if you know it to be true.
As soon as you hang the words “in my opinion” or “I think” on it, it weakens your message.
Who are you going to be more confident in – the person who says, “This strategy will help you grow your business” or the person who says, “I believe this strategy will help you grow your business”?
I know whom I’d believe.
This is important when you’re writing your book, too, and I cover this topic in detail in my next book.
Want to be the first to hear about when you can buy it? Pop yourself on my email list… ⬇⬇⬇
About the Author
Please do share any articles from this site in part or in full — as long as you leave all links intact, give credit to the author, and include a link to this website and the following bio. Vicky is a gin-quaffing, pole-dancing, trapeze-swinging copywriter who writes about the perils and joys of writing, velociraptor training, and running a small business. She writes this stuff on her websites vickyfraser.com and cookiesforbreakfast.co.uk. She’s the author of one book (with two more in utero) and teaches small business owners how to write copy that sells, and how to be more fecking interesting. You can follow her on Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
PS Related phrases: “I think”, “I believe”, and “does that make sense?” (I’m guilty of that last one, and every time I say it, I mentally slap myself)