Hop over to Udemy and take a look at what’s on offer in your industry.
How many courses are there teaching something you know lots about?
I’ve just had a look and there are 74 courses on “writing a book” and 46 on “self publishing”. Some of them will be excellent… others, not so much.
When I see “write a book in 6 hours”, I groan. Because although that’s a title that will sell, for sure… it’s not going to be a book of much substance.
That’s not my market – and I realise my “hard way” won’t sell so fast or so easily, but it will get results for my trainees, and that’s what matters. (To me, anyway)
It’ll be the same for you, whatever your industry.
Take a look at the best-sellers and top-rated courses, and see if you could do better. Or take a different approach, aimed at slightly different people.
You can, you know.
Creating an online course isn’t just about making it once and selling it lots of times (although that is cool), it’s also about what you can do with it later.
An online course is about so much more than just teaching a new skill to people.
Done right, it won’t just pay you once, it’ll pay you over and over and over again.
Anyway: go browse Udemy and get some ideas. See what you could teach people.
Then sign up to my daily emails to learn how to market what you know…⬇⬇⬇
About the Author
Please do share any articles from this site in part or in full — as long as you leave all links intact, give credit to the author, and include a link to this website and the following bio. Vicky is a gin-quaffing, pole-dancing, trapeze-swinging copywriter who writes about the perils and joys of writing, velociraptor training, and running a small business. She writes this stuff on her websites vickyfraser.com and cookiesforbreakfast.co.uk. She’s the author of one book (with two more in utero) and teaches small business owners how to write copy that sells, and how to be more fecking interesting. You can follow her on Facebook, Instagram, Twitter, Pinterest, and LinkedIn.