“It can’t be done”

How many times have you heard, “It can’t be done!”

Or, “That’s not the way things are!” 

Don’t just cling on out of fear and desperation, change things.

You’re not a rock. Change things.

I’m at my quarterly mastermind meeting in Ireland, and yesterday one of my friends – Kevin, who runs an accounting firm – told us his story.

He spent years doing what all the other accountants do: gathering as many clients as possible, and doing all the tax work over Christmas in a panic so it was ready for January.

At one point, he was owed more than £30,000 in unpaid fees.

Chasing invoices is stupid and expensive, and spending two months of every year stressed beyond sanity is also stupid and expensive.

So Kevin decided to stop.

He fired all the unpaying clients and the pain-in-the-arse clients, then started a knock-down, drag-out fight with his staff.

You see, Kevin decided all his clients would pay their accounting fees up-front, or go elsewhere.

And he laid down rules: all clients will get their numbers to him by October.

It’s unheard of in his industry, and even his staff said it couldn’t be done (hence the metaphorical boxing match).

Funny that, because all his clients pay in advance via direct debit (it’s the only way you can pay) and he has three more jobs to do before Christmas… instead of hundreds.

He fired a client a couple of weeks ago because her direct debits had bounce – and received a begging letter from her to take her back, plus an offer to pay the year’s fees right now up front. She paid, and now she’s back.

So while the rest of his industry fights to get invoices paid after the work is done, and while other accountants spend Christmas and New Year in a misery of stress and woe, Kevin’s pretty much done until March.

And the fees keep rolling in.

And his clients are extremely happy, because he has his type of people as clients and they like boundaries.

Those who say it can’t be done should get out of the way of those doing it.

Hate the way part of your business works? Change it. It’s up to you.

Want a little help along the way from business owners just like you?

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About the Author

Vicky Fraser

Please do share any articles from this site in part or in full — as long as you leave all links intact, give credit to the author, and include a link to this website and the following bio. Vicky is a gin-quaffing, pole-dancing, trapeze-swinging copywriter who writes about the perils and joys of writing, velociraptor training, and running a small business. She writes this stuff on her websites vickyfraser.com and cookiesforbreakfast.co.uk. She’s the author of one book (with two more in utero) and teaches small business owners how to write copy that sells, and how to be more fecking interesting. You can follow her on FacebookInstagramTwitterPinterest, and LinkedIn.



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