Peanut butter business owners

The urban dictionary will tell you (among other enlightening things) that “peanut butter thighs” means smooth and spreadable.

Ahem.

 

There’s also a song by RuPaul called Peanut Butter which is hilarimouse – but whenever I hear it, I always think about you.

Not in a creepy way.

In a “business owner spreads self too thin” kinda way.

Because we are all, when we get right down to it, peanut butter. Right?

Only there’s not enough of us to go around, and so we suffer, our work suffers, our clients suffer, and our sanity goes down the loo.

We’re always after more clients, more work, more moolah.

But there’s only so much we can each do.

I found out the hard way I can only work with a maximum of three private clients at once, and even that’s a stretch. I’d much rather work with one. So that’s what I do now.

Wait, just one?

But isn’t “one” the most dangerous number in business?

Damn tootin’ it is.

And even if you can work with a few clients, you’re always going to be limited by how much time you have.

Think of yourself as a jar of peanut butter: there’s only a little bit to spread around, then you start getting holes where there’s no peanut butter, just disappointment.

What to do?

How to keep the money flowing in?

Firstly, of course, you put your prices up.

But you’re still trading time for money.

And that’s not scalable.

Instead, have you considered helping lots of people all at once?

Have you considered creating an online course for what you do?

Because you can, you know, and it doesn’t have to be difficult.

Start by signing up to my daily emails using the box below… ⬇⬇⬇

About the Author

Vicky Fraser

Please do share any articles from this site in part or in full — as long as you leave all links intact, give credit to the author, and include a link to this website and the following bio. Vicky is a gin-quaffing, pole-dancing, trapeze-swinging copywriter who writes about the perils and joys of writing, velociraptor training, and running a small business. She writes this stuff on her websites vickyfraser.com and cookiesforbreakfast.co.uk. She’s the author of one book (with two more in utero) and teaches small business owners how to write copy that sells, and how to be more fecking interesting. You can follow her on FacebookInstagramTwitterPinterest, and LinkedIn.

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