How well do you know your ideal customer or client?
Could you strike up a conversation comfortably, aware of what they care about, what they love and hate, who they are, and what they’re trying to do?
Could you talk to them about their hobbies, interests, values?
Could you make them think you’ve been listening in on their conversations and crawling around inside their heads?
If you want to build a tribe and sell to them consistently, ethically, and successfully, you need to know them better than they know themselves…
…stopping just short of being totally creepy.
If you want to know where the creepy line is, it’s several yards short of a dude named Brian.
A few years ago, Brian pranked his roommate with extremely targeted Facebook ads. Read the story here.
I’m not suggesting you go to anything like these lengths, but it’s a funny story that illustrates how powerful it is to know your customer (or, in Brian’s case, his “enemy”).
If you don’t know the people you want to sell to, you can’t hope to get their attention, let alone persuade them to choose you.
How well do you know your people?
About the Author
Please do share any articles from this site in part or in full — as long as you leave all links intact, give credit to the author, and include a link to this website and the following bio. Vicky is a gin-quaffing, pole-dancing, trapeze-swinging copywriter who writes about the perils and joys of writing, velociraptor training, and running a small business. She writes this stuff on her websites vickyfraser.com and cookiesforbreakfast.co.uk. She’s the author of one book (with two more in utero) and teaches small business owners how to write copy that sells, and how to be more fecking interesting. You can follow her on Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
PS In my new book, out when I’m back from my holiday, I devote an entire chapter to finding your weirdos – including a step-by-step guide for digging into their brains, uncovering their deepest, darkest secrets, then using the information to – ethically – sell to them and solve their problems.
Find out how to pre-order by signing up to my daily emails below ⬇⬇