The Avocado Window

The Avocado Window: that 0.458273 seconds between “not ripe” and “fuck no”.

Sometimes, in business, you have seconds to make a decision. 

Are you in an avocado pickle right now?

Sometimes you don’t even have seconds.

You have Avocado Seconds.

You’re not ready to decide… but leave it too long and the opportunity’s gone. All squishy and brown and gross.

Invest in this thing, or that thing?

Choose this project, or that one?

Go with this crazy idea that could be amazing or this safe one that will probably work but won’t tickle my pickle?

How do you know it’s the right time? The right thing? The right place?

Sometimes you just can’t choose at all, especially if – like me – you’re full of ideas spanning the full range of ridiculous to “fuck no”.

When you’ve already got enough on your plate.

Maybe you’re in an avocado pickle right now about where to begin to grow your business.

My daily emails are the perfect place to start.

I’d love to have you on board. This avocado is just about right.

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About the Author

Vicky Fraser

Please do share any articles from this site in part or in full — as long as you leave all links intact, give credit to the author, and include a link to this website and the following bio. Vicky is a gin-quaffing, pole-dancing, trapeze-swinging copywriter who writes about the perils and joys of writing, velociraptor training, and running a small business. She writes this stuff on her websites and She’s the author of one book (with two more in utero) and teaches small business owners how to write copy that sells, and how to be more fecking interesting. You can follow her on FacebookInstagramTwitterPinterest, and LinkedIn.


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