This is a trick question

Who is your best, most important client or customer?

You’ve probably got an idea. The person who’s perfect, and whom you’d like to clone so you can have more of them, right?


Your best, most important client is YOU. So schedule time for yourself.

Your best, most important client is YOU.

Business owners often tell me they don’t have time to write their book, or market their business, or create new products and services – because they’re too busy doing client work.

I understand. My business ran like that for years and it was awful. I got to a certain point where all the bills were paid… and I couldn’t grow. I couldn’t increase my profits or my time off, and I certainly couldn’t find time to do all the exciting business stuff I wanted so badly to do.

I had plans, and my plans were being eaten alive by the demands on my time.

It wasn’t until someone told me that I was my own best client, and to treat myself that way, that the lightbulb flashed on in my brain.

Like most business owners, I shoved my own wants and needs to the side, and tried to fit them in as and when I could – so, of course, I didn’t fit them in at all.

I have had stand-up boxing matches with my coaching clients about this. (Well, metaphorically speaking. I don’t actually get them into a ring and beat seven bells out of them.)

When we’ve put a plan in place, and they tell me they don’t know when they’ll be able to do it because “client work”, I glare at them. Then I make them get their schedule out, and we begin.

Here’s what I get people to do:

  1. Separate yourself from your business. Harriet vs Harriet Ltd.
  2. Treat Harriet Ltd. like your most important and valuable client (because it is).
  3. Schedule time in your calendar, as you would for any other client, to work on your business.
  4. Stick to it.

If you don’t look after your own business first, you will burn out. You will get frustrated and angry. You will begin to resent your clients. And you will not ever be able to achieve the things you want to achieve.

This is the harsh, but real, truth.

I’m not saying neglect your other clients and customers – far from it. On the contrary, what I’m suggesting will mean you treat them better than ever.

I’m saying, put yourself and your business first or you will sink and let everyone down eventually. (I know, because I’ve been there – and I’ve seen it happen countless times with other businesses.)

Every Monday is MY day. I do no client work at all. I take no calls. Answer no emails. Do nothing that doesn’t further my own goals.

Every Friday afternoon is MY time.

Then the rest of my work fits around it and the work I do is better, more valuable, and brings me greater satisfaction.

Make this one simple change today. Promote yourself to your own best customer, and treat your business as you would treat any other client – which means NOT shoving your work aside if something “urgent” comes in. Not prioritising other people over your own business during the times you’ve scheduled for yourself. And not treating your business like a second-class citizen.

If you don’t do this, you will always struggle to make progress.

Drop me an email and draw your line in the sand: tell me you’re prioritising yourself and let me know what days or times you’re blocking out and making sacrosanct.

Then pop your email in the box below and sign up to my daily emails ⬇⬇⬇

About the Author

Vicky Fraser

Please do share any articles from this site in part or in full — as long as you leave all links intact, give credit to the author, and include a link to this website and the following bio. Vicky is a gin-quaffing, pole-dancing, trapeze-swinging copywriter who writes about the perils and joys of writing, velociraptor training, and running a small business. She writes this stuff on her websites and She’s the author of one book (with two more in utero) and teaches small business owners how to write copy that sells, and how to be more fecking interesting. You can follow her on Facebook, Instagram, Twitter, Pinterest, and LinkedIn.


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