What’s your One Thing? [RADvent Calendar Door 4]

Quiet as a mouse and just as timid, he raised his left eyebrow.

He couldn’t quite bring himself to raise his hand — he might get noticed. But he could manage an eyebrow, then at least he could say he’d tried. 

You have to do something to stand out from the crowd.

Of course, nobody would see him, and he wouldn’t get to ask his question…

But when asked later, he could say he’d tried.

Raising an eyebrow isn’t going to get you noticed. Not in the classroom, not in life, and not in business.

In fact, raising a hand isn’t going to get it done, either.

What your industry needs is someone who’ll put on their finest finery, rock a top hat, and strut into the centre of the stage with an offer to die for.

Are you raising your hand? Or are you marching in with confidence and fire?

Because if you’re not marching in with confidence and fire, you’re stuffed.

You don’t have to be totally clown-like outrageous. If being loud and proud isn’t really you, that’s fine… but you do have to do something to get noticed.

You have to do something to stand out from the crowd.

You can rock confidence and fire without feeling like you’re something you’re not.

First, though, you have to find what makes you different.

So today, behind RADvent Calendar Door Numbero 4, I’m giving you this little exercise to do.

It’s my little gift to you. I usually only give it to those who do one of my workshops, but it’s nearly Christmas and I want you to have it.

On one condition, though: you use it.


  1. Write down all the features and benefits of your business. All the things you do for your customers. All of them.
  2. Now choose three of them.
  3. Now choose one of them — the one that most perfectly sums up who you are and what you do.
  4. Take that thing, that One Thing, and shape it into your USP — your unique selling point. Wrap your personality around it and make it your own.

That’s your starting point for what really makes you different from everyone else.

Take me, for example. I do loads of stuff for people, but what I really do when you get right down to it is help business owners be more interesting. That’s at the core of everything I do.

Your turn.

And if you’re struggling with this, that’s cool — we all struggle, sometimes for years.

But if you want to stand out, if you want your business to be a success, you have to nail this part first.

For a leg up from someone who’s pretty damned good at making people more interesting, sign up to my daily emails using the box below.


About the Author

Vicky Fraser

Please do share any articles from this site in part or in full — as long as you leave all links intact, give credit to the author, and include a link to this website and the following bio. Vicky is a gin-quaffing, pole-dancing, trapeze-swinging copywriter who writes about the perils and joys of writing, velociraptor training, and running a small business. She writes this stuff on her websites vickyfraser.com and cookiesforbreakfast.co.uk. She’s the author of one book (with two more in utero) and teaches small business owners how to write copy that sells, and how to be more fecking interesting. You can follow her on FacebookInstagramTwitterPinterest, and LinkedIn.



Juicy secrets and profitable arse-kickings from the Small Business Ringmaster. Enter your email address to get my DAILY arse-kickings on how to market your business so you stand out — and live the life you want.

What’s Your Best Email Address, Toots?